CONTENT MARKETING
CONTENT MARKETING SERVICES
Back in 1996, Microsoft founder Bill Gates declared that “Content is King.” All this happened at a time when search engines like Google did not have complex algorithms for analyzing the content of sites and could not distinguish useful content from useless ones.
Despite the development of many types of Internet marketing and social networks, high-quality and unique content in the form of blog posts, articles, videos, infographics, podcasts and reviews continue to play a major role in creating a trust factor in the eyes of search engines and Internet users.
How can good content help you?
• Increases your brand's expertise factor
• Attracts new clients and retaining existing ones
• Generates organic (free) traffic to your website
• Attracts new leads
• Creates the opportunity to receive backlinks (when users like your content, they add it to their resources or recommend it to others)
• High-quality content is often shared, which in turn increases its awareness
• Increases your ranking in search results (SERP) due to the usefulness of the content
What is the difference between high-quality content and low-quality content?
• It is unique (has not been copied or rewritten)
• It addresses the pain points of its users and offers solutions to their problems.
• It is informative and entertaining.
• It is well structured (text+images, infographics or videos)
• Optimized for effective indexing by search engines (Google, Yandex, Bing)
If you know the specifics of your business or field of activity well and are confident that you can create content that will get people talking, don’t rush. Writing one blog article a week on a topic that comes to your mind and expecting that you will get a good return is not entirely correct solution.
Content marketing is a whole system that can organically increase the authority of your brand (domain), and will also allow you to avoid spending the bulk of your budget on short-term advertising campaigns that leave no “footprint” and do not have long-term value for increasing the ranking of your site.
Creating good content is half of the battle. It is also necessary to properly plan it (content plan), optimize, format and promote it. Not only your blog, but also social networks (YouTube, Instagram, Facebook, Telegram), specialized sites and platforms can help you with this.
If you've been thinking about introducing content marketing into your business for a long time, but don't know where to start, we can help you do it effectively and at minimal cost.